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Why you should name your property The Old Rectory – even if it’s a new build. House names and how they affect the property value.

Why you should name your property The Old Rectory – even if it’s a new build.

House names and how they affect the property value.


What’s in a name? Well if it’s the name of your property, then the answer is cash. Research shows houses with names and not just street numbers attract more interest from buyers and tend to achieve a better sales price. A prestigious sounding name can influence the buyer’s idea of the property’s price and worth – which explains the flurry of homeowners naming their houses before putting them on the market.

Studies have shown that a house name can affect its value with properties named ‘The Old Rectory’ achieving the best value. In fact, a poll discovered that Britons are likely to pay up to £50,000 extra for a street with a regal or titled name so you might want to choose from the top five street names promising to add prestige to the property: Royal, Palace, King, Queen and Crown.

The Royal Mail recently revealed that a staggering 24,000 UK street and house names are inspired by romance. Love, Honey, Valentine and Darling feature in the 10 most popular love-inspired house names. Conversely, there were only 4 sales on Loveless Gardens over a 20-year period.

Properties with spooky names can fail to attract buyers.

There are some 30 spooky street names in Britain with some so off putting, there hasn’t been a single property sale on the street in a decade – Crucifix Lane in Camberwell. Other street names that may not conjure the forever-home factor are Vampire Road, Coffin Close, Bones Lanes, Gallows Hill, Cemetery Lane and Hell Lane.

In fact, a survey by HouseSimple showed houses on a road with a silly, controversial or rude name were four times less likely to shift, than those on neighbouring streets. Owners on Crotch Crescent or Backside Lane take note.

Meanwhile, Zoopla discovered properties located on Streets and Terraces have the lowest average property values across the UK, whilst Hills and Lanes were up to 50% more than the national average. Road was the most common residential location name in the UK and Mews was the most exclusive. Mews ranked in the top three results of the survey for both property value and exclusivity.

The most common street names are High Street, Station Road, Church Lane, Church Street and Main Street.

House names can be aspirational, literal, or populist.

Literary house names such as Toad Hall from Wind in the Willows, Highclere from Downton Abbey and Thornfield from Jane Eyre, feature heavily across Britain.

Other homeowners pay homage to popular culture  – there are 116 cottages named after Ross Poldark’s cottage – ‘Nampara’. And fans of Games of Throne have named their properties ‘Bolton’ or ‘Martell’.

For an aspirational home name think no further than Coronation Street’s Vera Duckworth renaming her home ‘The Old Rectory.’ She had obviously heeded the research.

Others delight in the literal – Bogg View situated across from public conveniences offers a wonderfully prosaic take on the house naming business.

Research has also shown that houses with botanical or floral house names fare well in the UK with the names Foxglove, Wisteria and Lavender having the highest average sold value for flowers. Mulberry, Chestnut and Pine fare the best for tree names.

There are 10,000 Rose Cottages across the UK.

Niche research shows the word ‘The’ in the title of your house name could cost you financially. Sales of properties called The Meadows were compared with similar sized properties called Meadow Cottage and Meadow House. The version without a prefix achieved better prices than those with.

The naming of houses started in villages and hamlets because dwellings weren’t built on a street or grid system so there was no logical way to number them. Giving the house an individual name began either to help someone trying to find it, such as Hill House, or described the profession of the person living there, like  The Smithy.

You cannot change your house number, but you can add a name to it. Or if you want to change your existing house name to achieve a better purchase price, it is possible. Firstly you must inform your local authority but bear in mind that they are unlikely to approve names which could cause offense. The local authority then consults with the Royal Mail to check whether there are other properties close by with a similar name which could cause confusion.

If you do change your house name you must update your details held with your bank to avoid issues when providing identity documents. You might also want to display the old and the updated name for a few months until visitors and those making deliveries become accustomed to it.

Finally spare a thought for the poor residents in a road in Rowley Regis, West Midlands. So fed up were they with the name of their road that had apparently wiped £60,000 off their house prices, caused their children to be teased and inspired locals to congregate and take selfies around the street name, they started a change.org petition to get it changed. The 100 residents of the road duly signed it. However, a counter campaign to keep the road name was started and got more votes – 4,800 to be precise. And so now, the street called Bell End in Rowley Regis is here to stay.

Contact trueview for more details on how we can help you win more instructions and manage vendor expectations.

Do agents need to be more trusted?

A new housing working group has been set up with the intention of purging the estate agent industry of rogue agents whose poor practices bring the industry into disrepute.

With a whopping 82% of UK adults supporting government plans for estate agent regulation, what else can be done to combat such a negative public perception of the sector?

Read on to find out how trueview can help you gain and retain new clients.

What’s happening?

A new working group has been created to boost standards among estate agents in Britain. It will have the power to make recommendations to support buyers, sellers, landlords, leaseholders and tenants.

What’s the problem the working group wants to solve?

Currently, anyone can operate as a property agent without any qualifications or professional oversight. While most estate agents take a professional approach and sign up to standards of practice through membership of a professional body, some do not.

The proposal

According to Housing Minister, Heather Wheeler, the working group will consider the entire property agent sector to ensure any new framework is consistent across letting, managing and estate agents.

The new framework will include:

  • professional qualifications requirements
  • a Code of Practice
  • a proposed independent regulator

The aim

According to Housing Minister, Heather Wheeler,the aim is raise standards across the property agent sector and make necessary changes to ensure consumers have confidence when buying, selling, letting or renting their home.


The deadline?

The working group will report its findings to Government in August 2019.

Who is in charge?

Chaired by Lord Best the social housing activist peer, the group also boasts representatives of agents and consumers and independent experts from across the property sector.

Who else is involved?

Representatives from: the Royal Institution of Chartered Surveyors (RICS), the National Landlords Association (NLA), Citizens Advice, the Association of Residential Letting Agents (ARLA) and the National Association of Estate Agents (NAEA).

What’s the industry response to the news?

Initial indications suggest the industry welcomes the official regulation of estate agents. Richard Lambert, NLA chief executive officer believes inconsistency across the sector allows unregistered agents to take advantage of landlords and tenants, with little chance of redress.

According toRussell Quirk, chief executive officer of Emoov the estate agency sector has been crying out for an official form of regulation for far too long.


How can trueview help?

Trueview is the truthful app with total transparency. It conveys the buyer’s data-driven feedback instantly and directly to the vendor. As the feedback comes straight from the buyer, the agent is relieved of the responsibility to soften the blow of poor buyer feedback.

Trueview also protects the agent from claims of filtering information, putting a spin on it or bending the truth. Instead it allows a relationship of trust to develop between agent and vendor by fostering clear communication and facilitating open and honest dialogue.

Trueview allows consumers to have confidence when it comes to buying or selling their home.

How should agents behave in today’s market conditions?

Market conditions

Most agents keep and eye on the Rightmove market reports. Usually, they put some numbers around their own experience of selling properties and the most recent report published last month is no exception.

Summer usually signals a slow down and that’s reflected in the price doldrums the July report shows. Prices are flat or down in most areas of the country.

But overlay that with an unusual statistic – a jump of of new properties coming to the market. This isn’t normal and is an 8.6% increase in new properties compared to same month last year.

Combine that with the facts that there has been no corresponding spike in the volume of buyers – the number of sales agreed is virtually identical on last year – and you can see that the imbalance in the market is increasing. What’s more, the average volume of properties listed by agent is also up.

So the numbers reflect the same picture agents everywhere are seeing – there is stock to sell but it isn’t shifting because there are fewer buyers.

So what does that mean for agents and vendors?

Things are very competitive out there for vendors and they will have to compete hard. Presentation of the property is key as is valuing the property well.

Agents need to work hard, too. Finding buyers, marketing their properties creatively and explaining the difficulties of the market to their vendors are all part of the process.

Vendor expectation can be difficult. The long history of property price rises over the last decade is slow to leave vendor’s minds. It’s only natural to listen to good news about property prices, so vendors can often be reluctant to accept the fact that their property isn’t worth as much as they thought.

And when bad reactions to a property come from initial viewings, vendors will often blame the agent for the bad news.

Presenting them with hard facts is the answer to this problem. In the face of independent facts, even the most headstrong of vendors will see the problem.

Trueview can help. We provide the vendor with an instant feedback survey from the buyer directly after the viewing. So they can see for themselves what the buyer thought.

What’s more, we also provide a predictive score telling them how likely that buyer is to make an offer, helping even the least sophisticated vendors understand the context.

Contact us now and we’ll help you manage your vendor’s expectations and realise sales and price reductions faster.

Call 07980 447504 or visit www.trueview.property

When you know this is a great offer, but your vendor doesn’t…

When you know this is a great offer, but your vendor doesn’t…

We’ve all been there. We’re instructed to market a property by a vendor with unrealistic expectations of value. To make matters worse, the property is tatty and dated but as far as the vendor is concerned the property is in mint condition!

This is going to be tough. It’s going to be crucial you use buyer feedback to introduce an element of realism to their expectations. But at the same time you don’t want to create unnecessary conflict.

As time goes by, you hope that the consistent feedback on the property’s price and condition will help the penny to drop but unfortunately it’s falling on deaf ears. The vendor also suspects you of over-egging the negative feedback just to get the price down because you just want “an easy sale”.

Then, out of the blue, you get an offer. What a magnificent stroke of luck – you’ve found the proverbial needle in a haystack; a buyer who really does like the property.  But he knows it’s going to need some work and he also knows that the price is overly optimistic. The buyer makes an offer –  but frustratingly, the vendor immediately dismisses it as far too low. You manage to get the buyer up, but he maxes out below the asking price. That’s going to be pretty much the price you originally recommended.

Despite your best efforts, you just aren’t able to help them see this a fantastic offer.  The vendor is now in real danger of letting the buyer slip through the net. And you know that finding another buyer is going to be even tougher. At the same time, your agency agreement is gradually ticking down and viewings have pretty much dried up. You already know how this is going to play out – you’re going to be sacked whilst a new agent is instructed.

Predictably, now armed with real experience and a little encouragement from the new agent, the vendor will re-launch the property at the price you originally recommended and the other agent will sell it, meaning you get zero reward for the advice, honesty and effort that you put into the process.

Sound familiar? Unfortunately this is an all too regular story for agents.

But it really doesn’t have to be.

The trueview platform gives vendors instant, data driven feedback after every viewing which clearly highlights any blockers to sales, such as condition and price. The trueview algorithm then uses the data to create a unique score for the property which is then compared to those properties that are selling and those that aren’t. This gives vendors genuine context which helps them to reach an independent conclusion and if necessary, wake up to the reality of the market.

In the real world example above, the trueview data was used by the agent to highlight to the vendor that they really had found a buyer who, when compared to the feedback from the other viewers, genuinely liked the property enough to make a sensible offer.

To find out more about trueview, call Neil on 07980 447504 or email neil.johnson@trueview.property


Negotiating sales and price reductions

Negotiating sales and price reductions

As agents, we all know that if a vendor has unrealistic expectations of the price their property should command, that will be the biggest obstacle to achieving a sale. Vendors can often be their own worst enemies. I’m sure every agent has had a perfectly good offer that they regard as a fair reflection of value go unaccepted by a vendor who thinks their property is worth more than buyers are willing to pay.

Getting vendors to the position where they can see that their property is overpriced can take time. And that is often the one thing an agent doesn’t have.

Markets fluctuate with prices moving up and down, but some vendors only listen to property news when prices are on the rise. So when it comes to the time for them to sell, they may well have a price in their head which the market supported six months ago.

In today’s market, this happens more and more as we see difficulties in the market from the uncertainty caused by Brexit, economically indifferent projections and changes in the tax regime for properties. These factors combine in different ways to affect local housing markets in negative ways that vendors do not always see.

Some vendors – particularly those who are not inclined to trust agents – might feel that an honest appraisal of the market by an agent is just an attempt to get them to reduce the price and achieve a quick sale to the detriment of the vendor’s profit.

Trust is clearly a key factor in persuading vendors that their price expectations are not realistic. If there is trust between you it will make that conversation so much easier.

Transparency is also important – providing your client with detailed descriptions of the thing you have done to help sell their property – will also be a factor. Ultimately, if a vendor believes feedback from prospective buyers, even if it is negative, they are much more likely to act. That means they might accept an offer lower than their original expectation or reduce the lead price of their property to attract more appropriate buyers.

Agents who use trueview find that by providing the results of the trueview feedback questionnaire to their vendors means that this becomes more likely. With trueview, vendors can see the results of the survey the buyer took directly after the viewing and so are much more likely to believe it.

Brett Mac Dougall, director of a Hunters franchise in Camberwell uses trueview. He says “a significant number of our sales are now negotiated with the vendor as a direct result of the trueview feedback. It’s particularly effective where the vendor’s price expectations are out of kilter with the reality of the market.”

So if you are finding that your vendors don’t fully appreciate the way the market has been affected by recent events, perhaps you should look at trueview.

Call now for a demonstration on 07980 447504

Excessive price expectations and how to combat them.

Vendor price expectations – three reasons why they can be unrealistic and what to do about it.

For the vast majority of people, their home is their largest financial asset. Also, most people only move a few times in their life and often at moments of big personal change (births, redundancy, death and marriage, for example). This means that vendors are entering an unfamiliar and financially important process just at the moment they are likely to be going through some kind of stressful change. So it makes sense that they’re going to be highly sensitised to price.

We all know that it’s critical for property to come to the market at the right price if it’s going to achieve the best outcome. But often, optimism gets in the way of realism and that can make selling hard and in particular, agreeing price reductions difficult.

Here are three of the most common reasons why properties come to the market at inflated prices.

1. “A house on my road went for that six months ago, so mine must be worth more now.”

When markets change, vendors are often slow to recognize that the headlines they see in the papers will have a real effect on the prices they are able to achieve. This isn’t a problem when prices are rising but when the market dips it can be a real issue for agents.

Market fluctuations are often very local in nature, reflecting things like transport links, new developments in the local housing supply and many other factors. Vendors might not see these issues in the press and so be unaware of them. For them, the default position is that property prices will keep going up over time. This will run counter to the reality of the ups and downs of the market.

2. “I know it probably won’t sell for the asking price, so I want to start high to give myself room to negotiate.”

This is a very common instinct from vendors – even from experienced sellers – but ignores the single most important factor in securing the dream scenario of a fast sale at a good price. That factor is competition. The more parties you have interested in a property, the higher the price you will be able to realize. That means pricing has to be judged carefully to ensure that the maximum number of buyers are brought into the process and price is the main tool.

Setting a price too high will price out the most appropriate buyers and leave vendors with no leverage in the event only one candidate is found.


3. “I want to go with you but the agent down the road says it is worth more.”

This is probably the most common reason why properties will come on to your books at an inflated value and we all know why. Listing a property is the most important thing for an agent – after all, if you don’t list it, you can’t sell it. So there is a structural reason why agents will value a property higher. Vendors won’t often realize that when they ask an agent to value, they are inviting them to pitch for the business and they rarely factor that in to the valuations they get back.

Having received a toppy estimate, they’ll be reluctant to let that price go. But if they believed in the other agent, they wouldn’t be talking to you. While there is an obvious mismatch between the expectation and the ability to follow it through, what choice do you have but to take it on at the higher price, even with some gentle warnings about how realistic that might be?

Dealing with unrealistic price expectations.

Whatever the reason for it, you’ve now got to sell a property which is over-priced. Maybe you’ve been able to get some viewings in for it. And maybe the feedback has not been stellar. You’re now in danger of losing the sale if you can’t persuade the vendor to reduce the price before your exclusivity runs out.

This is where trueview can help and it can do it in two ways.


1. Data-driven feedback, direct from buyers.

We help you capture feedback from buyers immediately after a viewing and then analyse the feedback and send it directly to the vendor. Vendors love getting these emails as it makes them feel connected to the sale and better informed about progress.

But it can also really help you if a property is over-priced. It will take no time at all to build a picture of how buyers perceive the property. Because buyers use trueview to rate a property across standard categories on a scale of 1-100, patterns are easy to spot, particularly when it comes to price.

Take the following example.

This chart shows clearly that the property is regarded as too expensive by the people who have viewed it. You can see that the scores for location and condition are good, while those relating to the buyers’ intent are much lower than scores from viewers who went on to make an offer. This is a clear indication that the price is regarded as too high.

The Overall Score we provide also gives extra context. This is calculated by comparing scores for this property with scores from viewings on properties that went on to have a sale agreed. That means that we can tell how likely properties are to attract offers and this is reflected in the score we give it. Here, you can see that a score of 78 is very low when compared to 117 for houses which have sold.

Importantly, because the feedback comes from the buyer in the form of data, a vendor is significantly more likely to believe it than if it comes anecdotally from an agent. And if they believe it, they are more likely to act on it. That means you have a higher chance of negotiating the sale or securing a price reduction.


2. What good looks like

By producing summary reports of properties like the one above, trueview also allows you to show a vendor what a successful sale looks like. These reports carry all of the most important data – number of viewings, offers and of course the individual ratings from each viewing. Agents can use them to compare performance on an over-priced property with one which has sold quickly and explain to the vendor how important a realistic price is to the process. We compare every property with the average score achieved by other properties that have been sold (the Sale Agreed Average in the example above). This gives vendors a sense of how far away they are from success.

All of this data comes as standard with trueview and will make a significant improvement to your business. Ask us today about trialing trueview and make sales negotiations and price reductions a lot simpler.

Email us now at admin@trueview.property for more details of how we can help.

How to stand out from your local competition

How to stand out from your local competition

Trueview is a software platform that helps estate agents gather feedback from buyers directly after a viewing. From that numerical, data-driven feedback, we create an overall score for the property and email it to vendors just seconds after the viewing has finished. Vendors love this feedback and will preferentially choose an agent who can give them this level of service. Our existing customers say that they significantly increased their number of new instructions once they started with trueview. Here’s how it works…

We collect feedback directly from buyers and send it to vendors. We do this through our app which the agent’s negotiators use at the end of a viewing. They open the app and ask the buyer to take a simple survey and rate the property. This takes less then thirty seconds to complete.


Once the rating is complete, we compare the results of the viewing to our store of historic data and create a simple score for the property. This score is calculated using an algorithm which predicts how likely the applicant is to make an offer on the property. We can do this because we have large volumes of viewings made by people who went on to buy and so we know what makes a good rating.

We then email the vendor with the results of the survey and their property’s overall score. For comparison, we also provide the average scores for all of the properties that are being marketed or that have been sold by that agency branch. This gives the vendor much more context  – in the form of hard data direct from the buyers – about how their property is being perceived. We show this data on our website in the following way.

Screen Shot 2017-02-03 at 07.49.08

All of the results of previous viewings are also available on the website and this allows trends to become obvious. Usually, if there is an issue with a property, this will become immediately obvious from the data, as in the example below. This property is scoring badly overall. Buyers are indicating that the Size and Layout of the property is not of a high enough quality to warrant the price. Both agents and vendors have access to this data.

Screen Shot 2017-02-03 at 07.48.35

So vendors can see instantly how their property is being perceived and since they know that the feedback comes directly from buyers, they are much quicker to accept it and take any remedial action that is required.

But more than anything else, they love the speed and the insight that trueview gives to them. Here’s what one of our vendors had to say.

“Trueview is brilliant. I want to know everything that’s going on with my sale and the emails from trueview are a great idea. I can see what the buyer’s reaction is to my house almost as soon as they’ve gone. I spent most of last Sunday looking through all of the feedback from my Saturday viewings!”  

Vendor, South London.

And because the buyers love the idea, it helps forward-thinking agents to win new business. Our agents say that presenting trueview to vendors at the instruction meeting makes them far more likely to get the listing. Here’s what one of our agents said about us.

Paul Goverd

Paul Goverd, Director, CJ Hole

“We’ve found trueview incredibly useful in winning new instructions. It has also helped us to negotiate deals and price amendments when necessary. Vendors love the immediacy of the feedback which ensures they don’t feel left in the dark.”

So why not give trueview a try? We have some great introductory offers so it won’t break the bank.

Contact us today at neil.johnson@trueview.property to arrange a demo or book your trial.

How to make your vendors happier and sell more properties faster…

How to make your vendors happier AND sell more properties faster….

Sounds too good to be true, right? Selling properties fast means making sure that the price of a property is in line with market expectations. That isn’t always easy to achieve when markets are falling and the competition is driving up a vendor’s expectation. In that scenario, you might be marketing a property that you know to be overvalued and that your vendor might need to drop their price. That, in turn, can put strain on the relationship between vendor and agent. Vendors might question why you are pushing for a reduction and a latent distrust of agents can come to the surface.

So how can you achieve both of these goals at the same time?

The only way that a vendor will agree to a reduction in the value of their house is if they reach an understanding of where the market really is. Often, the agent will need to take them on that journey. Good agents do this by a powerful combination of a deep knowledge of the local market, buyer feedback and excellent communication.

Any agent worth their salt will know their local market inside out. Developing an understanding of recent prices in their area – and not just from their own offices – is an obvious and important part of this. Where hard data isn’t possible, piecing together a picture from the length of time a property has been on the market will also inform them. Local contacts and networks play into this, too.

But how can an agent improve the way they give feedback in a way which more accurately communicates how buyers are responding to properties?

This is where trueview can help agents.

Trueview is an app that agents use to collect feedback from buyers directly after a viewing. It consists of a questionnaire where the buyer scores a property against seven attributes. This data is used to generate an overall score for the vendor which provides an indication of the buyers’ view of the property and how likely they are to offer on it. Trueview then emails this data to the vendor, comparing it with the scores of other houses – both those which sold and those that haven’t .

Not only do vendors love the immediacy of the feedback – less than 30 seconds after the viewing finishes – but they also love the context it provides. They can easily see if they are scoring well which would indicate a fast sale, or if they are underperforming.

In this instance, the feedback can show the reasons behind a negative score. While this is usually related to price in some way, with trueview data, it is easy to see underlying reasons.

For example, if a property scores well on condition, size and outdoor space, but badly for location and value, then it is pretty clear that buyers think that it is overpriced for its location. They are essentially saying that they can buy a house on a better road for the same money.

And if the same picture is coming back from a number of buyers (as it almost always does) then the vendor can be sure that this feedback properly reflects the view of the market collectively.

According to our research, vendors tend to trust the feedback from trueview about three times more than if it comes from an agent. This is because they know that it comes directly from buyers themselves. And, if they believe it, they are more likely to act on it. One of our agents recently told us that he wouldn’t have closed more than half of his monthly sales if it had not been for the fact they use trueview data to help their negotiations.

Our agents pride themselves on the quality of their service and they use trueview as a tool to help them improve the relevance and timeliness of their feedback. It never replaces the knowledge and experience that great agents provide but it can give them an effective tool to increase customer satisfaction.

A lot of that comes from the fact that what vendors tell us they love about trueview is the instant feedback they get and the prospect of this is sufficient to provide a real point of difference for agents that use trueview. So you can win instructions by using it, too.

For the vendor, no more waiting for feedback for a Saturday viewing until Monday morning. With trueview, they can take all day Sunday to pore over their scores from Saturday ready for a constructive dialogue with their agent come the start of the week.

Give us a call to arrange a demo today and see how trueview can help you sell your properties faster and make your clients happy.

Book a demo today

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  1. Introduction

1.1   These terms and conditions shall govern your use of our website.

1.2   By using our website, you accept these terms and conditions in full; accordingly, if you disagree with these terms and conditions or any part of these terms and conditions, you must not use our website.

1.3   If you register with our website, submit any material to our website or use any of our website services, we will ask you to expressly agree to these terms and conditions.

1.4   You must be at least 18 years of age to use our website; by using our website or agreeing to these terms and conditions, you warrant and represent to us that you are at least 18 years of age.

1.5   Our website uses cookies; by using our website or agreeing to these terms and conditions, you consent to our use of cookies in accordance with the terms of our privacy policy.

  1. Credit

2.1   This document was created using a template from SEQ Legal (http://www.seqlegal.com).

  1. Copyright notice

3.1   Copyright (c) 2016 True View Property Ltd.

3.2   Subject to the express provisions of these terms and conditions:

(a)   we, together with our licensors, own and control all the copyright and other intellectual property rights in our website and the material on our website; and

(b)   all the copyright and other intellectual property rights in our website and the material on our website are reserved.

  1. Licence to use website

4.1   You may:

(a)   view pages from our website in a web browser;

(b)   download pages from our website for caching in a web browser;

(c)    print pages from our website;

(d)   stream audio and video files from our website; and

(e)   use our website services by means of a web browser,

subject to the other provisions of these terms and conditions.

4.2   Except as expressly permitted by Section 4.1 or the other provisions of these terms and conditions, you must not download any material from our website or save any such material to your computer.

4.3   You may only use our website for [your own personal and business purposes], and you must not use our website for any other purposes.

4.4   Except as expressly permitted by these terms and conditions, you must not edit or otherwise modify any material on our website.

4.5   Unless you own or control the relevant rights in the material, you must not:

(a)   republish material from our website (including republication on another website);

(b)   sell, rent or sub-license material from our website;

(c)    show any material from our website in public;

(d)   exploit material from our website for a commercial purpose; or

(e)   redistribute material from our website.

4.6   Notwithstanding Section 4.5, you may redistribute our newsletter to any person.

4.7   We reserve the right to restrict access to areas of our website, or indeed our whole website, at our discretion; you must not circumvent or bypass, or attempt to circumvent or bypass, any access restriction measures on our website.

  1. Acceptable use

5.1   You must not:

(a)   use our website in any way or take any action that causes, or may cause, damage to the website or impairment of the performance, availability or accessibility of the website;

(b)   use our website in any way that is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity;

(c)    use our website to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software;

(d)   [conduct any systematic or automated data collection activities (including without limitation scraping, data mining, data extraction and data harvesting) on or in relation to our website without our express written consent];

(e)   access or otherwise interact with our website using any robot, spider or other automated means, except for the purpose of search engine indexing;

5.2   You must not use data collected from our website to contact individuals, companies or other persons or entities.

5.3   You must ensure that all the information you supply to us through our website, or in relation to our website, is true, accurate, current, complete and non-misleading.

  1. Registration and accounts

6.1   To be eligible for an individual account on our website under this Section 6, you must be at least 18 years of age and resident in the United Kingdom.

6.2   You may register for an account with our website by completing and submitting the account registration form on our website, and clicking on the verification link in the email that the website will send to you.

6.3   You must not allow any other person to use your account to access the website.

6.4   You must notify us in writing immediately if you become aware of any unauthorised use of your account.

6.5   You must not use any other person's account to access the website, unless you have that person's express permission to do so.

  1. User login details

7.1   If you register for an account with our website, you will be asked to choose a user ID and password.

7.2   Your user ID must not be liable to mislead and must comply with the content rules set out in Section 10; you must not use your account or user ID for or in connection with the impersonation of any person.

7.3   You must keep your password confidential.

7.4   You must notify us in writing immediately if you become aware of any disclosure of your password.

7.5   You are responsible for any activity on our website arising out of any failure to keep your password confidential, and may be held liable for any losses arising out of such a failure.

  1. Cancellation and suspension of account

8.1   We may:

(a)   suspend your account;

(b)   cancel your account; and/or

(c)    edit your account details,

at any time in our sole discretion without notice or explanation.

8.2   You may cancel your account on our website using your account control panel on the website.

  1. Your content: licence

9.1   In these terms and conditions, "your content" means all works and materials (including without limitation text, graphics, images, audio material, video material, audio-visual material, scripts, software and files) that you submit to us or our website for storage or publication on, processing by, or transmission via, our website.

9.2   You grant to us a worldwide, irrevocable, non-exclusive, royalty-free licence to use, reproduce, store, adapt, publish, translate and distribute your content in any existing or future media.

9.3   You grant to us the right to sub-license the rights licensed under Section 9.2.

9.4   You grant to us the right to bring an action for infringement of the rights licensed under Section 9.2.

9.5   You hereby waive all your moral rights in your content to the maximum extent permitted by applicable law; and you warrant and represent that all other moral rights in your content have been waived to the maximum extent permitted by applicable law.

9.6   You may edit your content to the extent permitted using the editing functionality made available on our website.

9.7   Without prejudice to our other rights under these terms and conditions, if you breach any provision of these terms and conditions in any way, or if we reasonably suspect that you have breached these terms and conditions in any way, we may delete, unpublish or edit any or all of your content.

  1. Your content: rules

10.1 You warrant and represent that your content will comply with these terms and conditions.

10.2 Your content must not be illegal or unlawful, must not infringe any person's legal rights, and must not be capable of giving rise to legal action against any person (in each case in any jurisdiction and under any applicable law).

10.3 Your content, and the use of your content by us in accordance with these terms and conditions, must not:

(a)   be libellous or maliciously false;

(b)   be obscene or indecent;

(c)    infringe any copyright, moral right, database right, trade mark right, design right, right in passing off, or other intellectual property right;

(d)   infringe any right of confidence, right of privacy or right under data protection legislation;

(e)   constitute negligent advice or contain any negligent statement;

(f)    constitute an incitement to commit a crime

(g)   be in contempt of any court, or in breach of any court order;

(h)   be in breach of racial or religious hatred or discrimination legislation;

(i)    be blasphemous;

(j)    be in breach of official secrets legislation;

(k)   be in breach of any contractual obligation owed to any person;

(n)   be untrue, false, inaccurate or misleading;

(p)   constitute spam;

(q)   be offensive, deceptive, fraudulent, threatening, abusive, harassing, anti-social, menacing, hateful, discriminatory or inflammatory; or

(r)    cause annoyance, inconvenience or needless anxiety to any person.

  1. Limited warranties

11.1 We do not warrant or represent:

(a)   the completeness or accuracy of the information published on our website;

(b)   that the material on the website is up to date; or

(c)    that the website or any service on the website will remain available.

11.2 We reserve the right to discontinue or alter any or all of our website services, and to stop publishing our website, at any time in our sole discretion without notice or explanation; and save to the extent expressly provided otherwise in these terms and conditions, you will not be entitled to any compensation or other payment upon the discontinuance or alteration of any website services, or if we stop publishing the website.

11.3 To the maximum extent permitted by applicable law and subject to Section 12.1, we exclude all representations and warranties relating to the subject matter of these terms and conditions, our website and the use of our website.

  1. Limitations and exclusions of liability

12.1 Nothing in these terms and conditions will:

(a)   limit or exclude any liability for death or personal injury resulting from negligence;

(b)   limit or exclude any liability for fraud or fraudulent misrepresentation;

(c)    limit any liabilities in any way that is not permitted under applicable law; or

(d)   exclude any liabilities that may not be excluded under applicable law.

12.2 The limitations and exclusions of liability set out in this Section 12 and elsewhere in these terms and conditions:

(a)   are subject to Section 12.1; and

(b)   govern all liabilities arising under these terms and conditions or relating to the subject matter of these terms and conditions, including liabilities arising in contract, in tort (including negligence) and for breach of statutory duty, except to the extent expressly provided otherwise in these terms and conditions.

12.3 To the extent that our website and the information and services on our website are provided free of charge, we will not be liable for any loss or damage of any nature.

12.4 We will not be liable to you in respect of any losses arising out of any event or events beyond our reasonable control.

12.5 We will not be liable to you in respect of any business losses, including (without limitation) loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill.

12.6 We will not be liable to you in respect of any loss or corruption of any data, database or software.

12.7 We will not be liable to you in respect of any special, indirect or consequential loss or damage.

12.8 You accept that we have an interest in limiting the personal liability of our officers and employees and, having regard to that interest, you acknowledge that we are a limited liability entity; you agree that you will not bring any claim personally against our officers or employees in respect of any losses you suffer in connection with the website or these terms and conditions (this will not, of course, limit or exclude the liability of the limited liability entity itself for the acts and omissions of our officers and employees).

  1. Breaches of these terms and conditions

13.1 Without prejudice to our other rights under these terms and conditions, if you breach these terms and conditions in any way, or if we reasonably suspect that you have breached these terms and conditions in any way, we may:

(a)   send you one or more formal warnings;

(b)   temporarily suspend your access to our website;

(c)    permanently prohibit you from accessing our website;

(d)   block computers using your IP address from accessing our website;

(e)   contact any or all of your internet service providers and request that they block your access to our website;

(f)    commence legal action against you, whether for breach of contract or otherwise; and/or

(g)   suspend or delete your account on our website.

13.2 Where we suspend or prohibit or block your access to our website or a part of our website, you must not take any action to circumvent such suspension or prohibition or blocking[ (including without limitation creating and/or using a different account).

  1. Variation

14.1 We may revise these terms and conditions from time to time.

14.2 The revised terms and conditions shall apply to the use of our website from the date of publication of the revised terms and conditions on the website, and you hereby waive any right you may otherwise have to be notified of, or to consent to, revisions of these terms and conditions.

14.3 If you have given your express agreement to these terms and conditions, we will ask for your express agreement to any revision of these terms and conditions; and if you do not give your express agreement to the revised terms and conditions within such period as we may specify, we will disable or delete your account on the website, and you must stop using the website.

  1. Assignment

15.1 You hereby agree that we may assign, transfer, sub-contract or otherwise deal with our rights and/or obligations under these terms and conditions.

15.2 You may not without our prior written consent assign, transfer, sub-contract or otherwise deal with any of your rights and/or obligations under these terms and conditions.

  1. Severability

16.1 If a provision of these terms and conditions is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect.

16.2 If any unlawful and/or unenforceable provision of these terms and conditions would be lawful or enforceable if part of it were deleted, that part will be deemed to be deleted, and the rest of the provision will continue in effect.

  1. Third party rights

17.1 A contract under these terms and conditions is for our benefit and your benefit, and is not intended to benefit or be enforceable by any third party.

17.2 The exercise of the parties' rights under a contract under these terms and conditions is not subject to the consent of any third party.

  1. Entire agreement

18.1 Subject to Section 12.1, these terms and conditions, together with [our privacy and cookies policy], shall constitute the entire agreement between you and us in relation to your use of our website and shall supersede all previous agreements between you and us in relation to your use of our website.

  1. Law and jurisdiction

19.1 These terms and conditions shall be governed by and construed in accordance with English law.

19.2 Any disputes relating to these terms and conditions shall be subject to the exclusive jurisdiction of the courts of England.

  1. Statutory and regulatory disclosures

20.1 We are registered in England and Wales; you can find the online version of the register at companieshouse.gov.uk, and our registration number is 09968349.

20.5 Our VAT number is 236 6508 00.

  1. Our details

21.1 This website is owned and operated by True View Property Ltd .

21.2 We are registered in England and Wales under registration number 09968349, and our registered office is at Wimbletech, Zone 2, 35 Wimbledon Hill Road, London SW19 7NB.

21.3 Our principal place of business is at Wimbletech, Zone 2, 35 Wimbledon Hill Road, London SW19 7NB.

21.4 You can contact us:

(a)   by post, using the postal address given above;

(b)   using our website contact form;

(c)    by email, using the email address published on our website from time to time.